Let's embrace Philippine Wildlife in our Everyday Lives

Haring Ibon Playing Cards win the RED AWARD in the 2026 Good Design Award Philippines

The Haring Ibon Playing Cards, designed by Vinz Pascua, garnered the RED AWARD for Image-making at the 2026 Good Design Award Philippines, the most prestigious design award in the Philippines, presented by the DTI-Design Center of the Philippines.

Thank you so much to the Design Center of the Philippines for recognizing our mission to make Philippine Wildlife a part of our Everyday Lives.

Grab the cards here!

Introducing the Haring Ibon Philippine Wildlife Playing Cards!

The long-awaited follow-up to our original Haring Ibon Playing Cards is here! This time, this set features a wide variety of iconic Philippine Wildlife showcasing our incredible, colorful, and unique flora and fauna as a megadiverse country.

From birds, mammals, reptiles, frogs, butterflies, marine animals, and flowers, all adorned with Philippine textile motifs throughout the packaging, all masterfully illustrated by artist and designer Vinz Pascua.

Buy the Philippine Wildlife Playing Cards here!

Haring Ibon Cards

Feel free to pick up our Discovery Cards to learn more about our birds, featuring photographs from the country's premier wildlife photographers. Or explore the  Philippines' many endemic, endangered, and colorful birds through Vinz Pascua's beautiful illustrations in the Haring Ibon Playing Cards.

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The Lord of the Forest has landed!

Alain Pascua's latest book is the long-awaited follow-up of his first book, Haring Ibon: The Great Philippine Eagle.

Lord of the Forest is the first book of its kind that not only narrates the story of how our national symbol came to be, but it also presents the troubling state of a country deciding what it will save - and what it is willing to lose.

Grab a copy

The Philippines’ most treasured birding site in a vivid coffee table book

Explore 101 bird species found in Subic Bay, ranging from endemics all the way to migrants, in a stunning and unparalleled photographic collection.


Birds of Subic Bay has been crowned as the Best Book in Science by the National Book Development Board and the Filipino Critics Circle during the 43rd National Book Awards.

Grab a copy

The most comprehensive collection of Philippine Wildlife books

From local and international publishers to field guides and coffee table books, our collection gives readers an unparalleled scope into the world of Philippine biodiversity.

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Bloom with a beautiful rainbow canopy of Philippine flora everywhere you go

Haring Ibon now has a brand new umbrella that showcases a colorful rainbow of over 45 species of Philippine native plants, as illustrated by artist Vinz Pascua.

From scorching streets to mountain downpours, bloom brighter with a beautiful canopy of Philippine flora everywhere you go.

Grab the Umbrella here!

Make wildlife stick around your everyday carries

Our roster of sticker sheets is a delightful addition for wildlife enthusiasts to place on their everyday carry items, from water bottles to laptops and planners.

Explore our Sticker Sheets!

Haring Ibon Sticker Sheet Sets

These beautifully designed waterproof stickers showcase the vibrant and diverse birds found in the Philippines. Add a unique touch of Philippine biodiversity to your items, perfect for decorating planners, notebooks, journals, and bottles. Elevate your style and show your love for nature with these stunning stickers!

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Discover a new way to get to know the birds of the Philippines

Our brand-new Haring Ibon Discovery Cards are the long-awaited successor to our previous Trading Cards, now with more sustainable packaging, improved photographs, and updated information based on the 2025 AviList.

Explore our Discovery Cards!

Wear the wild with ease with our brand new Haring Ibon Graphic Tees!

These beautifully designed tees feature Philippine flora and fauna, as illustrated by Vinz Pascua. Our latest tees feature designs on both the front and back, with a special spotlight on each species' local name.

Explore our Graphic Tees!

Philippine Wildlife Graphic Tees

Several graphic tee designs are also exclusively available in Birdwing Puerto Princesa and Balinsasayao Twin Lakes Natural Park.

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Haring Ibon Classic Apparel

Front and center representing the brand, the Haring Ibon Classic Apparel Line features our iconic Haring Ibon logo across unisex apparel, From long sleeves to polo shirts, we offer a variety of color combinations on our apparel collection.

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Begin your Birdwatching journey with Haring Ibon and Optisan Optics

Optisan Optics is the trusted partner of several of our award-winning and acclaimed Filipino bird photographers and bird guides. Haring Ibon is the official distributor of their world-class binoculars and spotting scopes in the Philippines.

Explore Optisan Optics
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See where we've landed

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  • Lord of the Forest Book Launch

    Lord of the Forest Book Launch

    Alain Pascua's latest book, Lord of the Forest: The Fall and Rise of the Great Philippine Eagle, has finally launched during the 2nd leg of the 2026 Quezon City Bird...

    Lord of the Forest Book Launch

    Alain Pascua's latest book, Lord of the Forest: The Fall and Rise of the Great Philippine Eagle, has finally launched during the 2nd leg of the 2026 Quezon City Bird...

  • Dumaguete Literary Festival 2026 with Haring Ibon

    Dumaguete Literary Festival 2026 with Haring Ibon

    Haring Ibon - Birds in Focus, Inc. joins the 3rd Dumaguete Literary Festival, held in Dumaguete City. This year's DumaLitFest is significant, as it also marks the official inauguration of...

    Dumaguete Literary Festival 2026 with Haring Ibon

    Haring Ibon - Birds in Focus, Inc. joins the 3rd Dumaguete Literary Festival, held in Dumaguete City. This year's DumaLitFest is significant, as it also marks the official inauguration of...

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Visit our partner stores around the Philippines!

With our partner stores across the country, we want our mission and advocacy for biodiversity to reach Luzon, Visayas, and Mindanao.

Visit our stores

Get to know our Partners in Conservation

Here at Haring Ibon and Birds in Focus, Inc., we have partnered with several organizations across the Philippines with several conservation projects and products over the years. Feel free to explore each one of them and explore their own body of works!

Explore our conservation partners