Let's embrace Philippine Wildlife in our Everyday Lives

The Philippines’ most treasured birding site in a vivid coffee table book

Vinz Pascua's award-winning book, Birds of Subic Bay, is finally back in stock!

Explore 101 bird species found in Subic Bay, ranging from endemics all the way to migrants, in a stunning and unparalleled photographic collection.


Birds of Subic Bay has been crowned as the Best Book in Science by the National Book Development Board and the Filipino Critics Circle during the 43rd National Book Awards.

Grab a copy

The most comprehensive collection of Philippine Wildlife books

From local and international publishers to field guides and coffee table books, our collection gives readers an unparalleled scope into the world of Philippine biodiversity.

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Discover a new way to get to know the birds of the Philippines

Our brand-new Haring Ibon Discovery Cards are the long-awaited successor to our previous Trading Cards, now with more sustainable packaging, improved photographs, and updated information based on the 2025 AviList.

Explore our Discovery Cards!

Haring Ibon Cards

From our acclaimed Playing Cards to our brand-new Discovery Cards, our card collections are a delight for birders and wildlife enthusiasts worldwide. Feel free to pick up our Discovery Cards to learn more about our birds, featuring photographs from the country's premier wildlife photographers. Or indulge in the colorful array of Vinz Pascua's beautiful illustrations in the Haring Ibon Playing Cards.

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Wear the wild with ease with our brand new Haring Ibon Graphic Tees!

These beautifully designed tees feature Philippine flora and fauna, as illustrated by Vinz Pascua. Our latest tees feature designs on both the front and back, with a special spotlight on each species' local name.

Explore our Graphic Tees!

Philippine Wildlife Graphic Tees

Several graphic tee designs are also exclusively available in Birdwing Puerto Princesa and Balinsasayao Twin Lakes Natural Park.

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Haring Ibon Classic Apparel

Front and center representing the brand, the Haring Ibon Classic Apparel Line features our iconic Haring Ibon logo across unisex apparel, From long sleeves to polo shirts, we offer a variety of color combinations on our apparel collection.

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Make wildlife stick around your everyday carries

Our roster of sticker sheets is a delightful addition for wildlife enthusiasts to place on their everyday carry items, from water bottles to laptops and planners.

Explore our Sticker Sheets!

Haring Ibon Sticker Sheet Sets

These beautifully designed waterproof stickers showcase the vibrant and diverse birds found in the Philippines. Add a unique touch of Philippine biodiversity to your items, perfect for decorating planners, notebooks, journals, and bottles. Elevate your style and show your love for nature with these stunning stickers!

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Carry the Charm of the Wild

Our adorable keychains featuring Philippine birds have expanded their flock to over 30 different species in several themed sets. Feel free to check it out and bring a piece of nature with you in your everyday carries.

Explore our Keychains!

Haring Ibon Keychains

Our collection of keychains features 10 bird species found in a specific location. Carry these charms alongside your bags or keys to bring a piece of Philippine wildlife with you on your adventures!

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Begin your Birdwatching journey with Haring Ibon and Optisan Optics

Optisan Optics is the trusted partner of several of our award-winning and acclaimed Filipino bird photographers and bird guides. Haring Ibon is the official distributor of their world-class binoculars and spotting scopes in the Philippines.

Explore Optisan Optics
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Visit our partner stores around the Philippines!

With our partner stores across the country, we want our mission and advocacy for biodiversity to reach Luzon, Visayas, and Mindanao.

Visit our stores

Get to know our Partners in Conservation

Here at Haring Ibon and Birds in Focus, Inc., we have partnered with several organizations across the Philippines with several conservation projects and products over the years. Feel free to explore each one of them and explore their own body of works!

Explore our conservation partners