
Let's embrace Philippine Wildlife in our everyday lives
Our new accessories and stationeries celebrate our country’s natural wonders, expressing awareness of the Philippines’ unique biodiversity in our everyday lives.

Get to know the Birds of the Calamianes!
Designed to inform, our brand new Birds of the Calamianes trading cards are made in partnership with the Regalo ng Kilit Foundation based in Coron.

Begin your Birdwatching journey with Haring Ibon and Optisan Optics
Haring Ibon has partnered with Optisan Optics to be the official distributor of their world-class binoculars and spotting scopes in the Philippines.

Unparalleled collection of Philippine wildlife books
Our library houses the most comprehensive collection of Philippine bird books in the country, from field guides to artistic coffee table books, offering a unique insight into Philippine avian biodiversity.

Complete the birder look with our classic apparel
Represent Haring Ibon in your next birding trips with our classic logo on a long sleeve, cap, or tees.
Our latest merchandise
Let's embrace wildlife as a part of our everyday lives. Our new merchandise line, ranging from apparel, accessories, and stationery make a powerful statement, showcasing our avian treasures to elevate awareness of the Philippines’ beautiful avian treasures and its unique natural biodiversity in our everyday lives.
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Haring Ibon Playing Cards
Regular price ₱495.00 PHPRegular priceUnit price / perSold out -
Lagbaan at Malaboo Graphic Tee
Regular price ₱550.00 PHPRegular priceUnit price / per -
Birds of Subic Bay Keychains
Regular price From ₱285.00 PHPRegular priceUnit price / per

Brand new Sticker Sheet 2-sets!
Elevate your style and show your love for nature with these stunning stickers! Made in collaboration with several organizations across the country.
See where we've landed
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2025 Manila International Book Fair
This September, Haring Ibon - Birds in Focus, Inc. participated in the 2025 Manila International Book Fair, the largest book fair held in the Philippines!
2025 Manila International Book Fair
This September, Haring Ibon - Birds in Focus, Inc. participated in the 2025 Manila International Book Fair, the largest book fair held in the Philippines!
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2025 Central Luzon Sustainable Tourism Summit
Haring Ibon and Bird Finder Philippines were once again invited to the 2025 Central Luzon Sustainable Tourism Summit to showcase the natural wonders of Subic Bay for the second year...
2025 Central Luzon Sustainable Tourism Summit
Haring Ibon and Bird Finder Philippines were once again invited to the 2025 Central Luzon Sustainable Tourism Summit to showcase the natural wonders of Subic Bay for the second year...

The Philippines’ most treasured birding site in a vivid coffee table book
Explore 101 bird species found in Subic Bay, ranging from endemics all the way to migrants, in a photographic collection by Vinz Pascua.
The most comprehensive collection of Philippine Wildlife books
From local and international publishers to field guides and coffee table books, our collection gives readers an unparalleled scope into the world of Philippine biodiversity.
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Haring Ibon: The Great Philippine Eagle
Regular price ₱7,500.00 PHPRegular priceUnit price / perSold out -
Birds of Subic Bay
Regular price ₱4,650.00 PHPRegular priceUnit price / per -
Endangered Bird Species of the Philippines
Regular price ₱3,600.00 PHPRegular priceUnit price / perSold out
Begin your birdwatching journey with Optisan Optics
Haring Ibon has partnered with Optisan Optics to be the official distributor of their world-class binoculars and spotting scopes in the Philippines. Although relatively newly established, their optics have already made an impact overseas, partnering with the likes of the Raptor Research Group of Taiwan, Wild Bird Society of Taipei, The Society of Canton Nature Conservation, and the Guangxi Biodiversity Research and Conservation Association.
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Spotting Scope PL ED 15-60X80
Regular price ₱100,000.00 PHPRegular priceUnit price / perSold out -
Binoculars LR
Regular price ₱13,500.00 PHPRegular priceUnit price / per -
Binoculars LR ED
Regular price ₱23,000.00 PHPRegular priceUnit price / per

Visit our stores around the Philippines!
With our partner stores across the country, we want our mission and advocacy for biodiversity to reach Luzon, Visayas, and Mindanao.

Get to know our Partners in Conservation
Here at Haring Ibon and Birds in Focus, Inc., we have partnered with several organizations across the Philippines with several conservation projects and products over the years. Feel free to explore each one of them and explore their own body of works!
Let wildlife be a part of your everyday life
Here in Haring Ibon, we're on a mission to showcase our love of Philippine Biodiversity across the world.
Our new accessories and stationeries celebrate our country’s natural wonders, expressing awareness of the Philippines’ unique biodiversity in our everyday lives.