Our Story

Birds in Focus

Birds in Focus, Inc. (BIF) provides a venue for inspiration and education about Philippine biodiversity, particularly the majestic Philippine Birds. Through avian photography and art, we hope to inspire a deeper sense of nationalism and environmental responsibility.

philippine birds
philippine birds

BIF seeks to impassion those who are interested in the arts, in bird photography, and in environmental causes dedicated to Philippine avian conservation and the ecosystems surrounding it. We also recognize artists in this field and give them opportunities to showcase their work through collaboration.

BIF houses the work of wild bird photographer Alain Pascua. We work with other Filipino artists in a variety of exhibits and activities centered on our advocacy for the Philippine Eagle, as well as other Philippine wildlife and their habitat.

Our Brand

Haring Ibon

Haring Ibon is a brand under the BIF and offers a variety of premium items featuring various Philippine birds. Our wide range of products include apparel to household décor and stationery.

Haring Ibon seeks to promote a stronger Filipino identity through its activities and products. The spark that ignited growth in the brand is the Haring Ibon coffee-table book. The first of its kind, it focuses solely on the critically endangered Great Philippine Eagle. Today, Haring Ibon products highlight more of the beautiful avian treasures of the Philippines. 

philippine birds

Our Advocacy

BIF is committed to supporting environmental protection and the conservation of Philippine natural resources as part of our advocacy and corporate social responsibility. We have made it company policy to allot 10% of our net income from Haring Ibon products to conservation efforts for the Philippine Eagle and other endangered Philippine birds and wildlife, as well as their habitat.

Haring Ibon has partnered with Optisan Optics to be the official distributor of their world-class binoculars and spotting scopes in the Philippines. Although relatively newly established, their optics have already made an impact overseas, partnering with the likes of the Raptor Research Group of Taiwan, Wild Bird Society of Taipei, The Society of Canton Nature Conservation, and the Guangxi Biodiversity Research and Conservation Association.

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Our Partners

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