Birds in Focus, Inc. (BIF) is a company offering high end frames and merchandise featuring wild bird photographs. BIF provides a venue for inspiration and education about Philippine biodiversity through avian photography and art with the hope of inspiring a deeper sense of nationalism and environmental responsibility. It houses the work of wild bird photographer Alain Pascua and collaborates with other Filipino artists in a variety of exhibits and activities centered on its advocacy for the Philippine Eagle, as well as other Philippine wildlife and their habitat.  

BIF seeks to impassion those who are interested in the arts, in bird photography, and in environmental causes dedicated to Philippine avian conservation and the ecosystems surrounding it. BIF also recognizes artists in this field, giving them opportunities to showcase their work through collaboration.